Direct Marketing Sr Analyst/Modeler

Company Name: RL Zapin Associates, Inc.
Location: Cincinnati, OH United States
Job Category: Advertising / Marketing / PR
Job Type: Full Time- Direct Hire
Salary: United States dollar (USD)

Roni Zapin
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Required Skills & Job Description

Must Have Skills: Predictive Model Development, SAS, Direct Marketing experience, retail a plus
Education: Master's Degree

Description:

My client, a recognized world leader with a unique approach to understanding customer insight and targeting marketing offers seeks a seasoned modeler/analyst
You will:

- Lead the development of targeting strategies to support customer-centered communication for major retailer
- Mine consumer data for actionable insights that drive deeper understanding of Retailer -’s customer base
- Invent analytical methodologies that enable data-driven content in all communication vehicles (direct mail, e-mail, and on-line)
- Ensure work is disciplined; develop quality control procedures and champion their wide-scale adoption
- Provide measurement and analysis to evaluate success of Communications Test Plan and other strategic projects
- Mentor junior analysts in the application of analytical techniques and technical skills development

Experience and Skills

- Master -’s degree in Statistics or other quantitative discipline required
- Minimum of eight years hands-on experience leading the development of customer targeting models, preferably for a large (10MM+ customer) direct mailer
- Broad experience in the application of modeling techniques to include linear and non-linear methods with particular focus on predicting direct response
- Expert knowledge of analytical techniques to include clustering, factor analysis, customer segmentation, lifetime value, and time-series analysis
- Familiarity with on-line customer data analysis including the integration of clickstream and e-mail promotion data in response modeling
- Proficient SAS programmer; experience designing automated modeling tools preferred
- Highly skilled at navigating large databases with complex architectures
- Comfortable working in Linux or Unix operating environment
- Proficient with Microsoft Office products including PowerPoint and Excel

Apply for this Job

Contact Information Company Name: RL Zapin Associates, Inc. Contact Name: Roni Zapin Contact Number: Company Website: www.rlzapinassociates.com Additional Benefits: Company Description: RL Zapin Associates is a recognized leader in the recruitment of analytical professionals for marketing and financial services. We partner with both the candidate and the client to ensure a targeted match. Date Posted: 2010-01-06 08:40:31

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