Mgr/Sr Analyst, Search Analytics

Company Name: RL Zapin Associates, Inc.
Location: New York, NY United States
Job Category: Advertising / Marketing / PR
Job Type: Full Time- Direct Hire
Salary: United States dollar (USD)

Roni Zapin
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Required Skills & Job Description

Must Have Skills: Analytics: media measurement, statistics, web analytics. Online Advertising experience
Education: Bachelor's Degree

Description:

My client, a global media and marketing agency seeks experienced search (display/paid) analytics pros to work on Direct Response Clients. You will be responsible for driving campaign optimizations, media and creative tests, creative analysis, budget and conversion forecasting
What you will need to bring :
- Comprehensive understanding of metrics: Media (e.g. buying models, CPV, VCR, GRP), Measurement analytics, Quantitative business measures (LTV, NPV, ROI, Churn, etc.), Statistics (Correlations, sample sizing, etc)
- Knowledge of visual techniques for data analysis and presentation
- Experience with syndicated research tools -– Nielsen, Comscore, Hitwise, AdGooroo, etc.
- Experience with DART/Doubleclick, or Atlas
- Omniture Site Catalyst and Test and Target Experience preferred
- At least one Year of experience with a large Direct Response Advertiser preferred

Full spec at www.rlzapinassociates.com

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Contact Information Company Name: RL Zapin Associates, Inc. Contact Name: Roni Zapin Contact Number: Company Website: www.rlzapinassociates.com Additional Benefits: Company Description: RL Zapin Associates is a recognized leader in the recruitment of analytical professionals for marketing and financial services. We partner with both the candidate and the client to ensure a targeted match. Date Posted: 2009-12-02 10:42:53

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