Sr Mgr, Ecommerce

Company Name: RL Zapin Associates, Inc.
Location: Bethesda, MD United States
Job Category: Advertising / Marketing / PR
Job Type: Full Time- Direct Hire
Salary: United States dollar (USD)

Roni Zapin
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Required Skills & Job Description

Must Have Skills: ecommerce, management, investments/mutual fund industry knowledge, Web enablement Technology, Java/HTML knowledge
Education: Bachelor's Degree

Description:

My client, a leading investment management company seeks an experienced ecommerce professional to be responsible for developing and executing e-Business strategies that enhance brand position, deepen relationships with existing clients and acquire new clients. This individual manages the strategic and tactical development of company -’s award-winning Web sites, coordinates and monitors online promotional campaigns and supports collaboration efforts with other companies to plan and execute enterprise strategies. The position is also responsible for identifying and deploying new technology, including but not limited to Internet technologies, in support of marketing and sales efforts.

- Leads the development and continuous refinement of Web site information architecture, user interface design, tools and functionality in partnership with the Information Technology Department and external vendors and acts as technology lead for the marketing department.
- Collaborates with various functions including but not limited to Market Development, Channel Marketing, SRI Marketing and Sales Teams to identify and recommend initiatives including content, tools and functionality, and user interface development.
- Identifies strategic partnerships, emerging technologies and optimizes existing technologies that increase opportunities to engage new business in the online environment.
- Manages industry and competitive research and the reporting of Web Site traffic, usage trends, and online promotional activities to management that support corporate goals.
- Leads and manages the development and execution of all digital marketing promotional campaigns in conjunction with the channel marketing team and sales. Uses best practices for digital marketing to help extend brand and increase sales and retain clients. Experience across PPC, SEO, Social Media and Optimization tools required.
- Manages external agency resources in relation to web activities; continually evaluates freelance design resources to ensure best fit with evolving needs.
- Manages eCommerce budget and supports negotiations for online content and tool licensing fees.
- Responsible for the development and management of eCommerce team including setting objectives, priorities and supporting professional development.

QUALIFICATIONS:
- Minimum five years of experience in internet marketing, electronic information management, programming and publishing.
- Five to ten years working with or in a marketing or communications management department and specifically within the financial services or investment industry. Knowledge of mutual fund products, investment strategies and concepts, including applicable SEC and FINRA regulatory requirements is preferred.
- Demonstrated experience identifying and developing Web-based business-building and service capabilities that support business objectives.
- Proven ability to build and manage cross-functional project teams, resulting in successful new efforts, programs or services.
- Experience in other areas of marketing including writing, production or project management considered a plus
- Advanced experience in using Web enablement technology including content management systems, graphic design and production tools, document conversion and manipulation tools, html editors.

- FINRA Series 6 or 7 license expected within the first year.

SKILLS REQUIRED:
- Knowledge of Java, Javascript, and Flash technologies preferred
- Experience with Reddot or other CMS
- HTML, CSS, Dreamweaver, Photoshop development skills

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Contact Information Company Name: RL Zapin Associates, Inc. Contact Name: Roni Zapin Contact Number: Company Website: www.rlzapinassociates.com Additional Benefits: Company Description: RL Zapin Associates is a recognized leader in the recruitment of direct marketing and analytical professionals for marketing and financial services. We partner with both the candidate and the client to ensure a targeted match. Date Posted: 2010-01-21 14:48:20

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