VP, Digital Strategy Lead

Company Name: RL Zapin Associates, Inc.
Location: New York, NY United States
Job Category: Advertising / Marketing / PR
Job Type: Full Time- Direct Hire
Salary: United States dollar (USD)

Roni Zapin
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Required Skills & Job Description

Must Have Skills: Account Planning, Agency, Management
Education: Bachelor's Degree

Description:

Global digital agency seeks a seasoned account planning professional to be the strategy lead for its largest account, as well as new business and be part of the NY office's Senior Management Team. You will manage a team of 6 and develop the business plan for the current and emerging marketing platforms including: search, digital, ITV, online advertising, website strategy, events/contests/games, and social networking. You will evaluate new technology and emerging media in the digital space, identifying competitive trends, understanding customer behavior and using this to develop innovative vision and strategy for the client's marketing and product initiatives .

You have 8+ years experience in account planning in an agency , with a digital focus and client facing (currently at the VP/SVP level). You have grown and managed a team of at least 4. Experience with a financial services client is a major plus. MBA another plus.

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Contact Information Company Name: RL Zapin Associates, Inc. Contact Name: Roni Zapin Contact Number: Company Website: www.rlzapinassociates.com Additional Benefits: Company Description: Date Posted: 2010-07-27 10:03:14