VP Director CRM Segmentation & Analysis

Company Name: RL Zapin Associates, Inc.
Location: New York, NY United States
Job Category: Advertising / Marketing / PR
Job Type: Full Time- Direct Hire
Salary: United States dollar (USD)

Roni Zapin
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Required Skills & Job Description

Must Have Skills: MBA, Segmentation, Direct marketing
Education: Master's Degree

Description:

Large global direct marketing agency seeks a VP Director to drive strategic thinking and economic insight across multiple client engagements and provide marketing solutions across customers and channels to improve client decision-making.


You will:

-· Define scope, recommended approach, and manage execution of major strategic projects for clients

-· Direct ongoing client relationships in order to consistently exceed client expectations and strengthen their overall agency relationship

-· Serve as thought leader in aligning strategy with a client -’s business goals and objectives

-· Extend client relationships into increasingly more actionable and value added services:

-· Convince clients of the value of strategic services to their business - help them define needs and potential solutions

-· Integrate strategy activities into a broader continuous improvement customer relationship management process

-· Play an active role in new client acquisition and new business pitches, identify new opportunities and establish relationships with prospective clients, participate in or lead several new business initiatives simultaneously

-· Codify and publish formal frameworks and methodologies for approaching major strategic issues, both leveraging existing agency intellectual capital and developing innovative concepts

-· Provide methodological support, coaching, and training to staff

-· Create a team environment and participate in the hiring of new staff


You have:


-· 10+ years of business experience in Management Consulting, Marketing, or Interactive Consulting

-· In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)

-· Degree in marketing, statistics, mathematics, or economics: MBA or advanced degree a must

-· Possession of excellent written, oral communication and presentation skills

-· Proven leadership ability with strong client relationship skills

-· Experience managing and coordinating multiple strategy projects across internal teams and client relationships

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Contact Information Company Name: RL Zapin Associates, Inc. Contact Name: Roni Zapin Contact Number: Company Website: www.rlzapinassociates.com Additional Benefits: Company Description: Date Posted: 2010-08-26 09:12:47

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