Jose Hormaechea

José J. Hormaechea
5700 Collins Ave. Apt 3F • Miami • Florida (33140)
josehormaechea@gmail.com
Mobile: 305.205.2622 • Alt: 786.264.2525

Profile

Professional with progressive experience in Marketing and Sales, developing business and commercial relations. Successful coordination of multiple projects within time and budget parameters, oriented to results, with strong financial, critical and strategic thinking skills. Creativity and flexibility in the resolution of challenging situations. Excellent communication, presentation and interpersonal skills.

Strengths: Strategic vision supported on a solid analytical approach / Budget and P&L management / Latin-American markets experience / Business development strategies.

Languages: English, Spanish (fluent), Portuguese (conversational).


Professional Experience

Garland LLC (Miami, FL) 2009 – 2010
Marketing Consultant

As a Marketing Consultant I accomplished the successful re-branding of Garland LLC resulting in a complete reversal of declined market presence. Performed extensive market research to provide recommendations on business development, communication strategy and new product introduction plans. Conducted pricing analysis and constructed a SWOT analysis, providing guidance and managerial advice to executive team regarding pursuit of both existing and new business opportunities. Designed and executed proofs-of-concept for critical projects, including building business case with costs, benefits, and efficiency measures.

MSA ARGENTINA S.A. (Buenos Aires, Argentina) 2006 – 2008
Product Category Manager

Responsible, in Argentina, Uruguay, Bolivia and Paraguay, for planning and execution throughout the product lifecycle; new product introduction strategy and follow up. Developed and executed Marketing Communication strategy to generate value and brand awareness. Product regulations and related compliance affairs, based on international standards. Research of competitive data to define market dynamics, trends and drivers. Development of training material for sales force and end users. Purchases and direct negotiation with subcontractors.
National Safety Standards Committee member at IRAM (National Standardization Body)

Highlights:
• Led and coordinated the audit and certification of four different factories (Taiwan, Sweden, Estonia and Brazil), under international standards, reducing the annual operating budget by 7%.
• Led market development achieving #1 Market Share and a record Sales Growth of 76%.
• Contributed in the market development in Chile, Colombia and Venezuela.


MSA Headquarter (Pittsburgh, Pennsylvania) 2008 – 2008
Marketing Rotation Program - Project Leader (3 months)
Demand creation and Product Line Management Tools.
Responsible for developing Demand creation programs and Product management tools for the subsequent implementation over several international affiliates (Asia, Australia, South Africa and Latin America).

Latin America FP Cost Evolution Exercise.
Responsible for the definition and assessment of production and operation costs for the product line, based on market analysis and the best mix, the preparation of a summary on the company’s foreseen investment opportunity, its evaluation, and the presentation of a conclusion to reject/consider the opportunity. Development of different financial scenarios for capital investment or outsourced production for regional application (Latin-America).

Highlights:
• Successful completion of both projects within the expected parameters.
• Communication, Branding and Sales guidelines were applied within all the regions involved.
• The "cost evolution exercise" was the base for strategic decisions, which represented an increase in the overall productivity by 15%.

HILTI ARGENTINA S.A. (Buenos Aires, Argentina) 2003 - 2005
Marketing Manager

Direction and execution of annual marketing plans. Identification of new business opportunities. New product introduction, training plans and communication strategies. Monitoring and follow up of KPI’s ensuring a sustainable business growth. Responsible for planning and implementation of pricing policies and marketing programs oriented to sales targets. Managed work flow, supervised and trained marketing staff.
Responsible for Regulatory and compliance affairs based on International Standards.
Customer Service Manager. Start up. Strategies planning and implementation of market research, customer loyalty programs and sales (IB/OB).

Highlights:
• Resumption and coordination of marketing operations. Recruitment and training of staff.
• Collaborated as a member of the ISO Certification team.
• Managed the development of a new commercialization channel that increased sales by 14%.

SONY ARGENTINA S.A. (Buenos Aires, Argentina) 1998 - 2002
Marketing and Sales Product Manager

Responsible for drawing up and implementing annual plans for sales, costs and profit, with responsibility over sales, inventory and P&L. Lead the development of a new distribution channel while reinforcing the commercial relation with current customers. Follow up and monitoring of sales targets and KPI’s. Communication and advertising plans acting as brand advocate and sales strategist.
Market research and pricing policies. Evaluation and development of new business.
Coordination and follow up of international operations (FOB Miami and Free Trade Zone Montevideo, Uruguay).

Highlights:
• Changed 3 years of negative tendency to a profitable and healthy category in one year, reaching a sales record of $5,1M.
• Introduction and start up operations of a new product category (Computer Displays).

Education

• Certificate in Financial Management, Cornell University
• Master in Strategic Marketing, Business and Social Sciences University (UCES) – Finished (Thesis pending “Strategies for the development of Global Brands in LAM”).
• Bachelor Degree in Business Administration, Belgrano University (UB).
• Integral Course of International Marketing, Bank Boston Foundation.
• Strategic and Operative Marketing Course, Buenos Aires University (UBA)
• Languages: English (advanced), Spanish (fluent), Portuguese (conversational).

Professional training
• International Seminar of Industrial Safety (40 hours) • MSA do Brazil, July 2006
• Strategies for Successful Selling (80 hours) • Hilti Chile, July 2003.
• High Capacity Drive Training (25 hours) • Sony Electronics of America, MIAMI, September 2001.
• CRT y LCD Computer Display Training (20 hours) • Sony Electronics of America, NEW YORK, December 2000.
• Data Media High Capacity Tape Training (20 hours) • Sony Electronics of America, ALABAMA, August 1999.
• Latin-American Congress of Strategy (24 hours) • IDEAS Foundation, URUGUAY, July 1994.