Kristen Hiter

KRISTEN L. HITER
19 Northeast 10th St.
Delray Beach, FL 33444
(561) 809-2138
hiterklynn@yahoo.com


Multi-faceted Sales and Marketing Professional with expertise in Health, Wellness and Fitness Management


PROFESSIONAL SKILLS

Proficient in Microsoft Office Healthcare & Pharmaceutical Knowledge
Project & Resource Management Interpersonal & Customer Relations
Data & Documentation Management Written & Oral Communication
Leadership & Business Management Judgment & Decision-Making
Market Research & Forecasting Innovative & Analytical


PROFESSIONAL EXPERIENCE

2010–Present Nutraceutical Sales Associate, The Vitamin Shoppe
2005-2009 Business Owner, Clean Freak Cleaning Service
2002-2005 Sales and Marketing Specialist, Nokian Tires North American Division Division
2001-2002 Territory Manager – Consumer Sales Division, Nutro Products
1999-2001 Communications and Marketing Specialist, Advanced Motion Controls


PROFESSIONAL PRACTICE
** Health, Wellness & Fitness **
Internship • Maryland Farms YMCA • Brentwood, TN

• Health & Wellness (i.e., Fitness program, Group Fitness, Wellness Consultations, Personal Training & Equipment Orientations)Group Fitness (i.e., Boxing, Cardio, Step, TAG, Dance, Mind/Body, Senior, Strength)
• Designed and managed an exercise program for YMCA members
• Developed and consulted on nutrition and supplements
• Emphasized behavioral modification with a “never give-up” attitude
• Program success resulted in personal weight loss of 80lbs


EDUCATION & CERTIFICATIONS

• Master of Science Degree, Exercise Science and Health Promotion, Middle Tennessee State University, Murfreesboro, TN
• Bachelor of Science Degree, Business Administration, Belmont University, Nashville, TN
• Certificate, Microsoft Computer Courses & Technical Training, Data Schenk, Inc.
• CPR and AED Certified


PROFESSIONAL PROFILE

Nutraceutical Sales Associate – The Vitamin Shoppe
• Demonstrate a thorough understanding of the company’s products, services, prices and promotions to serve, educate and retain customers
• Recommend nutraceuticals such as vitamins, supplements, herbs, homeopathies and weight management products to aid or enhance general health
• Utilize effective selling strategies, resulting in quality customer service
• Verify customer identification, efficiently process financial transactions to include accepting cash/credit payments and opening credit accounts
• Employ internal marketing strategies to rearrange the store and reset aisles for better product display and shelf life
• Consistent progress in sales and within Vitamin Shoppe University resulting in a promotion to Key Holder; store management training position


Sales and Marketing – Nokian Tires
• Demonstrated a thorough understanding of the organization’s structure, services, and products
• Designed and developed media and marketing/advertising material to include building the 1st interactive website, preparing brochures, catalogs and scripts for commercials
• Responsible for vendor management to ensure accurate, quality promotional and communication materials within budget and by the expected deadline
• Implemented and communicated company brand statements enabling consistency in image and increased visibility for marketability
• Conceptualized, executed and measured effectiveness of marketing initiatives in alignment with corporate sales, marketing and brand image
• Prepared and managed marketing budget and made strategic changes to avoid over or underutilization
• Developed annual marketing plans based on extensive market analysis, forecasting, demographics, economy, products, operations, performance and media options
• Instrumental in launching a new truck tire; managed a local business-to-business account and marketed the new truck tire resulting in tripled sales (approx. $400K to $1,000,000)


Sales Management – Nutro Products
• Supervised the productivity of 120 sales representatives covering four states
• Increased target account employee coverage from 60% to 100% and improved market shares from ranking 3rd to 1st
• Worked closely with district sales managers to hire, train and develop a strong sales team
• Conducted initial sales training, provided field support and performed on-going training for increased product knowledge to maximize sales and consumer conversions
• Utilized a human relations approach to empower and motivate staff to increase performance and meet goals
• Coordinated special events and promotions on target accounts to include independent and national accounts


Communications and Marketing – Advanced Motion Controls
• Successfully launched e-commerce marketing strategy by perceiving, designing and implementing innovative market plans by establishing a company website
• Created and developed media and marketing material with Graphic Designer to establish presence in the market
• Utilized Access database to maintain information and serve as the Public Information Specialist to produce and disseminate communication internally and externally
• Researched and analyzed local, regional and national market plans to stay abreast of changes or trends in the industry
• Served as a liaison between internal and external clients regarding product design, repair, supply and purchasing
• Planned, developed and facilitated PowerPoint presentations to major clients and executive decision makers


ENTREPRENEUR
“Clean Freak Cleaning Service”

• Specialized in residential cleaning, maintenance, deep cleaning & floor treatments
• Provided specialized cleaning (i.e., baseboards, walls, ceiling fans & cabinets)
• Managed day-to-day operations/finance and demonstrated a thorough understanding of workflow and inventory (i.e., equipment and supplies)
• Successfully marketed cleaning service through various media channels resulting in securing each job with professionalism, trust and integrity
• Utilized business acumen to provide leadership, vision and tactical action to serve a diverse clientele and produce profitable results
• Hired, trained and supervised three employees utilizing a human relations approach
• Retained 100% of all clients served and consistently had awaiting clientele
• Formed company in order to have a flexible schedule while attending graduate school