Kristen Yazbek

Kristen Yazbek
1855 Diamond Street
San Diego, CA 92109
krisyazbek@gmail.com
781-608-8199
Summary

Creative and highly qualified marketing professional with a 7 year career track developing and launching marketing, tradeshow, sales, and event programs on a local and national level. Expertise includes brand positioning, market research, and social media marketing. Broad background encompasses a strong work ethic and a commitment to organizational goals in a fast changing marketplace. Focused on achieving continuous improved business performance and proven ability to face challenges head on.

Professional Experience
Tech4Learning San Diego, CA
Marketing Coordinator 2008 – Present
• Manage participation of over fifty trade shows a year to exhibit company products; review competitors’ products and suggest new concepts to incorporate into future tradeshows; analyze features and benefits of competitive product offerings.
• Envisioned, formulated and executed a highly unique and innovative marketing campaign that went national immediately.
• Execute, coordinates, and monitors all company e-mail blasts
• Work closely with sales team to manage local community and public relations plan to maximize awareness of the product and promoted service offerings.
• Manage communications with trade organizations, consumers various industry leaders, and the global media.
• Write and disseminate press and marketing releases; author and edit marketing content, including web site content and catalog text.
• Manage and schedule marketing events including webinars, trade shows, and all in house special events.

Viso Beverage Company, Marketing Manager San Diego, CA
2007 – 2008
• Managed three teams in the San Diego and Los Angeles area; recruited, hired and trained 15 demo representatives.
• Fostered enthusiasm and positive employee experiences for the brand using role-playing and team building exercises.
• Supervised and attended various marketing and in store special events ensuring organization and flow of event went smoothly.
• Assessed business feasibility; researched marketing requirements for the product and executed project plans.
• Developed and executed highly successful key trade marketing and sales promotion programs; created marketing teams, marketing content, and schedules.
• Maintained effective communication and organization with field teams that resulted in excellent customer satisfaction by store managers and distribution companies.
• Worked closely with various industry vendors to ensure sales needs are being met on a daily basis.

Red Bull North America, Consumer Affairs Specialist Santa Monica, CA 2004 - 2005
• Reported to Marketing Director, followed intake processes using the CRM tool for all requests submitted by phone, e-mail, web, and postal mail; resolved problematic customer calls according to nature of concern and opportunity; provided individualized and appropriate response to each request.
• Coordinated with field marketing and sales representatives on selected opportunities and actions; kept vendors informed; thoroughly documented all requests, feedback.
• Provided Consumer Affairs and trends to various company partners/team support.
Red Bull North America, Marketing Team Associate Boston, MA
2001 – 2005
• Developed and implemented a marketing plan to reach a vast target market for each mobile marketing team member. Continued to maintain communications with various field marketing managers which resulted in top sales for many stores in those regions.
• Educated and energized consumers on the benefits of the Red Bull product; communicated daily to management on market findings via meetings and email to CEO and VP of marketing.


EDUCATION
Emmanuel College, Boston, MA
2004 B.A., English Communications

Awards

Awarded National Red Bull Team Member of the Year for outstanding achievement and work ethic.

Skills
• Strong creative and analytical thinking skills.
• Exceptional organization and prioritization skills.
• Problem analysis, use of judgment and ability to solve problems efficiently.
• Superior interpersonal communication skills.