Rafael Rodriguez

PROFESSIONAL EXPERIENCE



Sep 2009 to Present Marketing Manager – Consultant.

Develop marketing materials to local Pest Control, Lawn Care and Landscaping Companies.

Jan 2009 to Sep 2009 Business Development- Girard Environmental Services
Responsible for meeting sales goals and overall quality of service.
Conduct sales and marketing calls to book meetings with potential clients.
Send follow-up marketing materials and make follow-up monthly calls to establish relationships.
Call and personally visit potential, new and existing customers to facilitate new business.
Perform client presentations articulating the value proposition of product, solution, and service offerings.
Coordinate efforts to improve the customer experience at the point of sale.
Manage product sales growth and individual sales effectiveness by reviewing sales activity schedule


Jan 2008 to Jan 2009 Marketing Manager – Scott’s Lawn Service
Quakertown, PA

Recruit and train residential lawn care sales representatives
Responsible for budget planning and execution for a 8.2 million dollar facility
Responsible for daily and weekly sales forecasts with regard to budgetary
Assisted branch manager with daily operations
Create and complete various marketing reports and tracking forms
Motivate a sales force of 15 (22 Peak) representatives to maintain daily and weekly goals
Update employees on their progress on a daily and weekly basis
Represent branch at regional and divisional sales meetings
Report directly to Branch manager
Accomplishments include:
• Improve Retention year over year.
• Year over Year Turn around of 220K to the bottom line.
• Highest AAP in the region.
• Best SSRW in the State.

2006 to Jan 2008 Marketing Manager – Trugreen ChemLawn
West Palm Beach, FL

Recruit and train residential lawn care sales representatives
Maintain payroll metric
Responsible for budget planning and execution for a 4.2 million dollar facility
Responsible for daily and weekly sales forecasts with regard to budgetary
Assisted branch manager with daily operations
Create and complete various marketing reports and tracking forms
Motivate a sales force of 10 (18 Peak) representatives to maintain daily and weekly goals
Update employees on their progress on a daily and weekly basis
Represent branch at regional and divisional sales meetings
Report directly to Branch manager
Accomplishments include:
• Improve Retention year over year.
• Year over Year Turn around of 170K to the bottom line.
• Highest AAP in the region.
• Best SSRW in the State.


2001-2006 Marketing Manager– Trugreen ChemLawn
Ft Lauderdale, FL

Responsible for budget planning and execution for a 8.2 million dollar facility
Motivate a sales force of 20 (35 Peak) representatives to maintain daily and weekly goals
Update employees on their progress on a daily and weekly basis
Represent branch at regional and divisional sales meetings
Report directly to Branch manager


Accomplishments include
• .Improve Retention year over year
• Average Sales growth of 15% consistently during a 3 year period
• #1 in the company 2004 in Sales Growth.
• Improved AAP and efficiencies





1997 – 2001 VP of Operations – American Alliance Funding
Hialeah, FL
Help Recruit, Train, and Supervise 20+ Sales Representatives and 4 Locations. Broker services for Business and Residential Loans, Equipment Leasing,
First Time Homeowners, Second Mortgage, Factoring, Leaseback, Venture
Capital and Angel Financing were among of the services provided by the
Company.

Accomplishments:
• Increased Revenues by revenue by 40% each year.
• Opened 4 Locations in 1 Year.
• Helped develop 4 Branch Managers.




1992 – 1997 VP of Finance – Mason Distributors
Hialeah, FL
A supplier of Pharmaceutical, Health and Beauty aid with Domestic sales of 45MM and international sales of 7MM, where my responsibilities includes managing the domestic and international departments by establishing and managing the Corporate Credit activities, proactively analyzing backlog for timely release of customer orders as well as appropriate credit lines and cash management. Negotiate and manage credit lines with Banks. Responsible for departmental budgets and the supervision of the credit, Customer Service and accounting staff. Serve in the Computer Committee as computer advisor.

Accomplishments:
• Recommended a change in the billing department resulting in a major cost savings to the corporation.
• Restructured the credit department for proper responsibility and accountability of employees.
• Introduced and implemented policies that resulted in improved customer satisfaction.
• Reduced receivable delinquency by 80%.
• Provided direction for staff of credit analysts, customer service, accounts receivable and clerical support personnel including hiring, performance reviews, establishing policies and procedures.
• Developed specifications for Data Processing for new and existing reports to ensure accurate and timely management information.
• Implemented Domestic Credit Insurance to support the major growth.
• Proposed and implemented a pre-approval/credit checks process increasing the efficiency and effectiveness of the sales team.
• Increase International sales from 1.5MM to 7.5MM by implementing Eximbank Credit Insurance, acceptance of Letter of Credits (Assigment, Stand-By & Sight) in 2 years
.

EDUCATION

12/2000 Regis University US-CO-Denver
Major Courses in Business Administration 3.1 GPA

7/1998 Miami Dade College US-FL-Miami
Associate Degree
Major Business Administration
Minor Accounting

1985 American High School US-FL-Miami
HS Diploma